Carnielli is a pioneering business in the production of bicycles and health club equipment. The company, celebrating its 100th anniversary in 2008, illustrates its reliability, experience, and Italian spirit in a series of products designed for business communication.
In the brand image, the tagline “discover your freedom” accompanies brochures, flyers, and below the line sales promotions, bringing the idea of freedom and well-being to all Carnielli fair stands.
The monography 100+ is divided into two sections: in the first part Giovanni DeSandre's photographs describe the company’s history, emphasizing it as a “Made in Italy” phenomenon while the second describes its present-day status as a Veneto region entity facing the challenges of a global market.
Light Professional is a line of equipment and multistation gyms aimed at a high profile business-to-business target group that ranges from hotel to health club proprietors.