CUS Padua revolutionizes its own brand identity by recasting its role inside one of the oldest universities in the world.
The logo’s innovation illustrates the close relationship between sports and student life.
A new design for the archigraphy of the sports centres communicates the corporate image’s new direction with boldness and character.
The Play, No Pay project was developed through innovative communication materials and an unconventional marketing technique— No Pay Game was an interactive pastime that took place in the streets of Padua as part of guerilla marketing tactics.
The CUS clothing line was also promoted in a unique marketing campaign, surprising the city with an alternative method of flyer distribution.