Softline reaffirms its new brand indentity at Salone del Mobile 2011 in Milan with a minimalistic exibition stand.
The new brand colour, red, dominates the exposition highliting the new brand personality. The wall with shelves allows Softline tho show every stuctural variant of each seat. The red rings organize the exposition, the red circular shapes highlight the new products of 2011 by softline, where stands out Felix, the new chair designed by Moredesign.